Brand Toolkit 2026

Orra Audio

Complete brand resource for creating on-brand content, ads, social posts, and marketing materials.

Everything you need to represent Orra Audio correctly and consistently.

The Meaning of Orra

Our name isn't just branding — it's our methodology and philosophy.

Orra

Scottish / Scots Language

Odd, Occasional

Things that exist outside conventional categories. The approaches others overlook. The spaces between established patterns.

Miscellaneous

Consisting of odds and ends. Not regular or scheduled. We don't start with templates — we explore the unconventional.

Our Philosophy

Just as the word describes something outside the regular pattern, our plugins occupy spaces in audio processing that others haven't explored. We embrace the unconventional, seek the overlooked, and find extraordinary solutions in unexpected places.

Brand Voice

Discovery Over Iteration

We don't start with "how can we do this better?" We start with "what hasn't been done?" Each plugin emerges from genuine exploration, often surprising us during development. That's how we know we've discovered something real.

Studio-Native Design

Built by producers and engineers with 50+ combined years in studios. We understand workflow intimacy, sonic requirements, and what makes a tool genuinely useful because we live in these environments daily.

Community Co-Creation

Your feedback shapes our direction. We're not building tools in isolation — we create processors we depend on ourselves in professional sessions, and our community inspires ongoing discovery.

Confident, Not Arrogant

We're proud of what we've built but always curious about what's next. Professional and knowledgeable, yet approachable and genuine. We speak as fellow producers, not as a faceless corporation.

Company Boilerplate

Long Version (150 words)

Orra Audio creates professional audio plugins by asking one fundamental question: "What hasn't been done?" Founded by producers and engineers with 50+ combined years of studio experience, we discover fundamentally new approaches rather than iterate on existing designs. Our name comes from the Scottish word "orra," meaning "odd, occasional, miscellaneous" — things outside established categories. This philosophy drives everything we build. Our lineup demonstrates discovery-driven design: Orra EQ uses series-chain processing with integrated dynamic saturation, creating analog-like harmonic interactions impossible in parallel architectures. Orra Ducker employs frequency-selective spectral analysis to duck only overlapping frequencies. Orra Compressor combines visual-first dynamics with a 10-algorithm saturation engine. We create processors we use in professional sessions. Each plugin emerges from genuine exploration, often surprising us during development — proof we've discovered something real.

Short Version (50 words)

Orra Audio creates professional audio plugins through discovery-driven design. Founded by producers with 50+ years combined experience, we ask "what hasn't been done?" rather than iterating on existing tools. Our plugins occupy unexplored spaces in audio processing — because the best solutions often hide in overlooked places.

Color Palette

Our signature gold against deep, professional darks.

Primary Colors

Orra Gold

#bc9e5f

RGB: 188, 158, 95

Gold Light

#d4b87a

RGB: 212, 184, 122

Gold Dark

#9a7f4a

RGB: 154, 127, 74

Background Colors

Orra Black

#0d0d0d

RGB: 13, 13, 13

Orra Dark

#1a1a1a

RGB: 26, 26, 26

Orra Charcoal

#201f1f

RGB: 32, 31, 31

Orra Grey

#353433

RGB: 53, 52, 51

Text Colors

Orra Cream

#f5f1eb

RGB: 245, 241, 235

Cream Muted

rgba(245, 241, 235, 0.7)

70% Opacity

Cream Subtle

rgba(245, 241, 235, 0.4)

40% Opacity

Plugin UI Colors

EQ Curve

#e6e6e6

Main response curve

Grid Lines

rgba(255, 255, 255, 0.25)

Subtle grid overlay

Type System

Modern, geometric sans-serif for a premium software aesthetic.

Primary Font

Geist Sans

Fallback: Inter (Google Fonts) or system sans-serif

Light 300 Regular 400 Medium 500 Semibold 600 Bold 700 Extrabold 800

Used for all text across the brand — headlines, body copy, navigation, buttons, and UI elements. Geist provides a modern, geometric aesthetic that aligns with the premium software feel of our plugins. Use tight letter-spacing (-0.02em to -0.03em) on headlines.

Monospace Font

Geist Mono

Fallback: SF Mono, Monaco, or system monospace

Regular 400 Medium 500

Used for code snippets, technical specifications, hex color values, and any content requiring fixed-width characters. Use sparingly for technical emphasis.

Product Copy

Approved headlines, taglines, and descriptions for marketing materials.

Company Taglines

Primary Tagline

Discovery-Driven Design

Alternative Taglines

Audio Tools Born From Asking "What If?"

Exploring the Unconventional

Professional Audio Plugins for Modern Producers

Orra EQ

Primary Headline

Parametric Saturation

Positions the product as a saturation tool with parametric precision, not an EQ with saturation added

Alternative Headlines

Dynamic Color at Surgical Frequencies

17 Saturation Algorithms. 16 Bands. One Plugin.

Saturation That Responds

Adaptive Harmonic Enhancement

The Intelligent Tone Shaper

Per-Band Dynamic Saturation

Direct, feature-forward — good for technical audiences

Primary Value Proposition

The first plugin to combine parametric EQ precision with per-band dynamic saturation. 17 saturation algorithms across three engines — Orra Tube, Tape (6 machine models), and Models (10 algorithms). Add harmonic character exactly where you want it — and only when the signal needs it.

What Makes It Different (Use in ads/social)

Other plugins make you choose: surgical EQ or colorful saturation. Orra EQ gives you both — with dynamic saturation on every band that responds to your music's energy. 17 saturation types from vintage tube warmth to tape compression to creative bit crushing. Gentle on quiet passages, rich on peaks. Per-band. Automatically.

Short Description — Saturation Focus (Under 160 chars)

Per-band dynamic saturation with parametric precision. 17 saturation algorithms across 16 bands. Harmonic enhancement that responds to your music.

158 characters

Short Description — Technical Focus (Under 160 chars)

16 parametric bands with independent dynamic saturation. Series-chain architecture creates analog interactions impossible in parallel processing.

152 characters

Medium Description — Dynamic Saturation Focus

First-of-its-kind dynamic saturation: upward compression for harmonic enhancement. Add drive to quiet signals while keeping peaks clean. Each of the 16 bands has independent threshold, range, attack, and release controls. Series-chain architecture means saturation stages feed each other naturally — the way analog gear behaves.

Medium Description — Full Feature Scope

Five processing modes per band: traditional EQ, Orra Tube saturation, Tape emulation (6 vintage machine models with 3 speeds and 4 noise reduction options), Models (10 saturation algorithms from Vintage Preamp to Bit Crusher), and Dynamic EQ. Every saturation mode includes dynamic saturation — upward compression that adds harmonics to quiet signals automatically.

Workflow Description

Stop routing EQ into saturator into compressor. Orra EQ puts all three on every band — in series. Boost 3kHz presence, add tube saturation that kicks in only on transients, shape the dynamics. One plugin. One signal path. Complete control.

For Advanced Users

Series-chain architecture with per-band dynamic saturation across all 17 saturation types. Orra Tube for musical tube preamp character. Tape mode with 6 machine models (Studio Reference, Console Master, Multitrack Wide, Vintage Mono, Valve Preamp, Half-Inch Hi-Fi), 3 speeds, and 4 noise reduction options. Models mode with 10 algorithms (Vintage Preamp, Power Tube, Transistor, Diode Germanium, Diode Symmetric, Wavefolder, Bit Crusher, British Console, VCA Console, Exciter) — each with Tone, Bias, and type-specific controls. Dynamic saturation adds upward compression with independent threshold, attack, and release per band.

For Beginner/Intermediate Users

Want that warm, expensive analog sound? Orra EQ adds musical saturation right where you need it — and it's smart enough to back off on loud parts so nothing gets harsh. Choose from tube warmth, vintage tape machines, or creative effects like bit crushing. Pick a frequency, choose a saturation flavor, and let it respond to your music automatically.

Key Differentiators (Use as talking points)

Per-band dynamic saturation — No other parametric EQ offers this
17 saturation algorithms — Orra Tube + 6 tape machines + 10 models
Dynamic response on all saturation modes — Intensity follows signal level automatically
Series-chain processing — Bands feed each other like analog hardware
Frequency-specific harmonics — Saturation at exact frequencies, not broad bands
Independent controls per band — Threshold, attack, release on every band
Five processing modes — EQ, Orra Tube, Tape, Models, Dynamic EQ

The 17 Saturation Algorithms (Reference List)

Orra Tube (1): Musical tube preamp saturation with asymmetric distortion

Tape — 6 Machine Models:
• Studio Reference — Clean, professional studio tape
• Console Master — Mix bus tape with subtle coloration
• Multitrack Wide — Wide stereo imaging characteristics
• Vintage Mono — Classic mono tape sound
• Valve Preamp — Tube-driven tape warmth
• Half-Inch Hi-Fi — High-fidelity tape response
(Each with 3 speeds: High/Medium/Low and 4 noise options: None/Light/Medium/Clean)

Models — 10 Algorithms:
• Vintage Preamp — Warm, smooth preamp saturation
• Power Tube — Aggressive power amp distortion
• Transistor — Solid-state transistor clipping
• Diode (Germanium) — Asymmetric germanium clipping
• Diode (Symmetric) — Silicon diode clipping
• Wavefolder — Complex waveshaping and folding
• Bit Crusher — Digital bit/sample rate reduction
• British Console — SSL-style console saturation
• VCA Console — API-style VCA saturation
• Exciter — Psychoacoustic harmonic generation

Feature Bullets — Saturation First

• 17 saturation algorithms (Orra Tube, 6 tape machines, 10 models)
• Dynamic saturation with per-band threshold, attack, release
• Series-chain architecture for natural harmonic interaction
• 6 tape machine models with 3 speeds and 4 noise reduction types
• Tone and Bias controls on all Models saturation types
• Type-specific controls (Bit Depth, Sample Rate, Fold Amount)
• 16 fully parametric bands (10Hz–22kHz)
• Five processing modes per band
• Dynamic EQ with frequency-selective compression
• Snap-to-key for harmonically-aligned processing
• 100-snapshot history system
• Real-time spectrum analyzer (pre/post)

Social Media — Short Punchy Lines

"Saturation that listens to your music."

"Why add blanket saturation when you can target exact frequencies?"

"17 saturation flavors. 16 bands. Dynamic response. One plugin."

"Tube warmth at 200Hz. Tape compression at 3kHz. Exciter on the air band. All responding to dynamics. All in one plugin."

"The saturation kicks in harder when you play softer. That's dynamic saturation."

"6 tape machines. 3 speeds each. Per-band. With dynamic response. We might have gone overboard."

"Vintage Preamp on the low mids. British Console on the presence. Exciter on the air. Stack them in series like real analog gear."

Orra Ducker

Primary Headline

Spectral Precision Ducking

Alternative Headlines

Ducking, Smarter

Frequency-Selective Sidechain

Short Description

FFT-based frequency-domain ducking that processes only overlapping frequencies, not broadband volume. Transparent separation or bold rhythmic movement.

Feature Bullets

• Frequency-selective spectral analysis
• Bin-by-bin processing (20Hz–20kHz)
• Four latency modes (0ms to 42ms)
• Adjustable frequency focus range
• Multi-channel sidechain routing (3/4, 5/6, 7/8)
• Real-time spectral visualization

Orra Compressor

Primary Headline

Visual-First Dynamics

Alternative Headlines

Compressing Smarter

See What You're Shaping

Short Description

Precision compression with real-time waveform visualization and a 10-algorithm saturation engine. Transparent when needed, colored when desired.

Feature Bullets

• Real-time waveform visualization
• 10 saturation algorithms for makeup gain
• Internal/external sidechain support
• Transparent to colored operation
• Independent input/output metering
• Adjustable display time window

Social Media & Video Cheat Sheet

Reference dimensions for creating platform-optimized content.

Instagram

Format Resolution Aspect Ratio Notes
Feed Post (Square) 1080 × 1080 px 1:1 Best for product shots
Feed Post (Portrait) 1080 × 1350 px 4:5 Maximum vertical space in feed
Stories / Reels 1080 × 1920 px 9:16 Full screen vertical
Carousel 1080 × 1080 px 1:1 Up to 10 slides

YouTube

Format Resolution Aspect Ratio Notes
Video (1080p) 1920 × 1080 px 16:9 Standard HD
Video (4K) 3840 × 2160 px 16:9 Best quality
Thumbnail 1280 × 720 px 16:9 Min 640px wide
Channel Banner 2560 × 1440 px 16:9 Safe area: 1546 × 423
Shorts 1080 × 1920 px 9:16 Vertical video

TikTok

Format Resolution Aspect Ratio Notes
Video 1080 × 1920 px 9:16 Full screen vertical

Twitter / X

Format Resolution Aspect Ratio Notes
Post Image 1200 × 675 px 16:9 Optimal display
Post Image (Square) 1080 × 1080 px 1:1 Also works well
Header Banner 1500 × 500 px 3:1

Facebook

Format Resolution Aspect Ratio Notes
Feed Post 1200 × 630 px 1.91:1 Link previews
Feed Post (Square) 1080 × 1080 px 1:1 Good engagement
Cover Photo 820 × 312 px 2.63:1
Stories 1080 × 1920 px 9:16 Full screen

LinkedIn

Format Resolution Aspect Ratio Notes
Post Image 1200 × 627 px 1.91:1 Recommended
Company Banner 1128 × 191 px 5.9:1

Web & Email

Format Resolution Aspect Ratio Notes
Website Hero 1920 × 1080 px 16:9 Full width desktop
OG Image (Social Share) 1200 × 630 px 1.91:1 Link previews
Email Header 600 × 200 px 3:1 Max email width
Plugin Screenshot 1920 × 1080 px 16:9 Or 2560 × 1440

Quick Tips

1. Always export at 2x for retina displays when possible

2. Keep important content away from edges (safe zones)

3. Use PNG for graphics with transparency, JPG for photos

4. Video: H.264 codec, MP4 container, AAC audio

5. For plugin screenshots, use 1920 × 1080 or 2560 × 1440

Do's and Don'ts

Keep the brand consistent across all touchpoints.

Do

  • Use Orra Gold (#bc9e5f) as the primary accent color
  • Maintain dark backgrounds for plugin imagery
  • Use Geist or Inter for all typography
  • Keep headlines bold with tight letter-spacing
  • Speak as fellow producers, not a corporation
  • Emphasize discovery and innovation
  • Use clean, minimal layouts with generous spacing
  • Include technical details for advanced users
  • Show real plugin UI in marketing materials
  • Maintain consistent terminology across platforms

Don't

  • Use bright or neon colors
  • Place logos on busy or light backgrounds
  • Use serif fonts or decorative typefaces
  • Use emojis in professional communications
  • Oversell or use hyperbolic language
  • Compare directly to competitors by name
  • Use generic stock photos
  • Distort or modify the logo
  • Use gradients that clash with brand colors
  • Write in all caps except for labels/buttons

Logo Usage

Primary Logo: Gold knob "O" symbol with "ORRA AUDIO" wordmark

Minimum Size: 24px height for digital, 10mm for print

Clear Space: Maintain padding equal to the height of the "O" on all sides

Background: Always use on dark backgrounds (#1a1a1a or darker)

Variations: Full logo, knob icon only, wordmark only (use contextually)