Complete brand resource for creating on-brand content, ads, social posts, and marketing materials.
Everything you need to represent Orra Audio correctly and consistently.
01 — Brand Identity
Our name isn't just branding — it's our methodology and philosophy.
Scottish / Scots Language
Things that exist outside conventional categories. The approaches others overlook. The spaces between established patterns.
Consisting of odds and ends. Not regular or scheduled. We don't start with templates — we explore the unconventional.
Just as the word describes something outside the regular pattern, our plugins occupy spaces in audio processing that others haven't explored. We embrace the unconventional, seek the overlooked, and find extraordinary solutions in unexpected places.
We don't start with "how can we do this better?" We start with "what hasn't been done?" Each plugin emerges from genuine exploration, often surprising us during development. That's how we know we've discovered something real.
Built by producers and engineers with 50+ combined years in studios. We understand workflow intimacy, sonic requirements, and what makes a tool genuinely useful because we live in these environments daily.
Your feedback shapes our direction. We're not building tools in isolation — we create processors we depend on ourselves in professional sessions, and our community inspires ongoing discovery.
We're proud of what we've built but always curious about what's next. Professional and knowledgeable, yet approachable and genuine. We speak as fellow producers, not as a faceless corporation.
Long Version (150 words)
Orra Audio creates professional audio plugins by asking one fundamental question: "What hasn't been done?" Founded by producers and engineers with 50+ combined years of studio experience, we discover fundamentally new approaches rather than iterate on existing designs. Our name comes from the Scottish word "orra," meaning "odd, occasional, miscellaneous" — things outside established categories. This philosophy drives everything we build. Our lineup demonstrates discovery-driven design: Orra EQ uses series-chain processing with integrated dynamic saturation, creating analog-like harmonic interactions impossible in parallel architectures. Orra Ducker employs frequency-selective spectral analysis to duck only overlapping frequencies. Orra Compressor combines visual-first dynamics with a 10-algorithm saturation engine. We create processors we use in professional sessions. Each plugin emerges from genuine exploration, often surprising us during development — proof we've discovered something real.
Short Version (50 words)
Orra Audio creates professional audio plugins through discovery-driven design. Founded by producers with 50+ years combined experience, we ask "what hasn't been done?" rather than iterating on existing tools. Our plugins occupy unexplored spaces in audio processing — because the best solutions often hide in overlooked places.
02 — Color System
Our signature gold against deep, professional darks.
#bc9e5f
RGB: 188, 158, 95
#d4b87a
RGB: 212, 184, 122
#9a7f4a
RGB: 154, 127, 74
#0d0d0d
RGB: 13, 13, 13
#1a1a1a
RGB: 26, 26, 26
#201f1f
RGB: 32, 31, 31
#353433
RGB: 53, 52, 51
#f5f1eb
RGB: 245, 241, 235
rgba(245, 241, 235, 0.7)
70% Opacity
rgba(245, 241, 235, 0.4)
40% Opacity
#e6e6e6
Main response curve
rgba(255, 255, 255, 0.25)
Subtle grid overlay
03 — Typography
Modern, geometric sans-serif for a premium software aesthetic.
Primary Font
Fallback: Inter (Google Fonts) or system sans-serif
Used for all text across the brand — headlines, body copy, navigation, buttons, and UI elements. Geist provides a modern, geometric aesthetic that aligns with the premium software feel of our plugins. Use tight letter-spacing (-0.02em to -0.03em) on headlines.
Monospace Font
Fallback: SF Mono, Monaco, or system monospace
Used for code snippets, technical specifications, hex color values, and any content requiring fixed-width characters. Use sparingly for technical emphasis.
04 — Copy Bank
Approved headlines, taglines, and descriptions for marketing materials.
Primary Tagline
Discovery-Driven Design
Alternative Taglines
Audio Tools Born From Asking "What If?"
Exploring the Unconventional
Professional Audio Plugins for Modern Producers
Primary Headline
Parametric Saturation
Positions the product as a saturation tool with parametric precision, not an EQ with saturation added
Alternative Headlines
Dynamic Color at Surgical Frequencies
17 Saturation Algorithms. 16 Bands. One Plugin.
Saturation That Responds
Adaptive Harmonic Enhancement
The Intelligent Tone Shaper
Per-Band Dynamic Saturation
Direct, feature-forward — good for technical audiences
Primary Value Proposition
The first plugin to combine parametric EQ precision with per-band dynamic saturation. 17 saturation algorithms across three engines — Orra Tube, Tape (6 machine models), and Models (10 algorithms). Add harmonic character exactly where you want it — and only when the signal needs it.
What Makes It Different (Use in ads/social)
Other plugins make you choose: surgical EQ or colorful saturation. Orra EQ gives you both — with dynamic saturation on every band that responds to your music's energy. 17 saturation types from vintage tube warmth to tape compression to creative bit crushing. Gentle on quiet passages, rich on peaks. Per-band. Automatically.
Short Description — Saturation Focus (Under 160 chars)
Per-band dynamic saturation with parametric precision. 17 saturation algorithms across 16 bands. Harmonic enhancement that responds to your music.
158 characters
Short Description — Technical Focus (Under 160 chars)
16 parametric bands with independent dynamic saturation. Series-chain architecture creates analog interactions impossible in parallel processing.
152 characters
Medium Description — Dynamic Saturation Focus
First-of-its-kind dynamic saturation: upward compression for harmonic enhancement. Add drive to quiet signals while keeping peaks clean. Each of the 16 bands has independent threshold, range, attack, and release controls. Series-chain architecture means saturation stages feed each other naturally — the way analog gear behaves.
Medium Description — Full Feature Scope
Five processing modes per band: traditional EQ, Orra Tube saturation, Tape emulation (6 vintage machine models with 3 speeds and 4 noise reduction options), Models (10 saturation algorithms from Vintage Preamp to Bit Crusher), and Dynamic EQ. Every saturation mode includes dynamic saturation — upward compression that adds harmonics to quiet signals automatically.
Workflow Description
Stop routing EQ into saturator into compressor. Orra EQ puts all three on every band — in series. Boost 3kHz presence, add tube saturation that kicks in only on transients, shape the dynamics. One plugin. One signal path. Complete control.
For Advanced Users
Series-chain architecture with per-band dynamic saturation across all 17 saturation types. Orra Tube for musical tube preamp character. Tape mode with 6 machine models (Studio Reference, Console Master, Multitrack Wide, Vintage Mono, Valve Preamp, Half-Inch Hi-Fi), 3 speeds, and 4 noise reduction options. Models mode with 10 algorithms (Vintage Preamp, Power Tube, Transistor, Diode Germanium, Diode Symmetric, Wavefolder, Bit Crusher, British Console, VCA Console, Exciter) — each with Tone, Bias, and type-specific controls. Dynamic saturation adds upward compression with independent threshold, attack, and release per band.
For Beginner/Intermediate Users
Want that warm, expensive analog sound? Orra EQ adds musical saturation right where you need it — and it's smart enough to back off on loud parts so nothing gets harsh. Choose from tube warmth, vintage tape machines, or creative effects like bit crushing. Pick a frequency, choose a saturation flavor, and let it respond to your music automatically.
Key Differentiators (Use as talking points)
• Per-band dynamic saturation — No other parametric EQ offers this
• 17 saturation algorithms — Orra Tube + 6 tape machines + 10 models
• Dynamic response on all saturation modes — Intensity follows signal level automatically
• Series-chain processing — Bands feed each other like analog hardware
• Frequency-specific harmonics — Saturation at exact frequencies, not broad bands
• Independent controls per band — Threshold, attack, release on every band
• Five processing modes — EQ, Orra Tube, Tape, Models, Dynamic EQ
The 17 Saturation Algorithms (Reference List)
Orra Tube (1): Musical tube preamp saturation with asymmetric distortion
Tape — 6 Machine Models:
• Studio Reference — Clean, professional studio tape
• Console Master — Mix bus tape with subtle coloration
• Multitrack Wide — Wide stereo imaging characteristics
• Vintage Mono — Classic mono tape sound
• Valve Preamp — Tube-driven tape warmth
• Half-Inch Hi-Fi — High-fidelity tape response
(Each with 3 speeds: High/Medium/Low and 4 noise options: None/Light/Medium/Clean)
Models — 10 Algorithms:
• Vintage Preamp — Warm, smooth preamp saturation
• Power Tube — Aggressive power amp distortion
• Transistor — Solid-state transistor clipping
• Diode (Germanium) — Asymmetric germanium clipping
• Diode (Symmetric) — Silicon diode clipping
• Wavefolder — Complex waveshaping and folding
• Bit Crusher — Digital bit/sample rate reduction
• British Console — SSL-style console saturation
• VCA Console — API-style VCA saturation
• Exciter — Psychoacoustic harmonic generation
Feature Bullets — Saturation First
• 17 saturation algorithms (Orra Tube, 6 tape machines, 10 models)
• Dynamic saturation with per-band threshold, attack, release
• Series-chain architecture for natural harmonic interaction
• 6 tape machine models with 3 speeds and 4 noise reduction types
• Tone and Bias controls on all Models saturation types
• Type-specific controls (Bit Depth, Sample Rate, Fold Amount)
• 16 fully parametric bands (10Hz–22kHz)
• Five processing modes per band
• Dynamic EQ with frequency-selective compression
• Snap-to-key for harmonically-aligned processing
• 100-snapshot history system
• Real-time spectrum analyzer (pre/post)
Social Media — Short Punchy Lines
"Saturation that listens to your music."
"Why add blanket saturation when you can target exact frequencies?"
"17 saturation flavors. 16 bands. Dynamic response. One plugin."
"Tube warmth at 200Hz. Tape compression at 3kHz. Exciter on the air band. All responding to dynamics. All in one plugin."
"The saturation kicks in harder when you play softer. That's dynamic saturation."
"6 tape machines. 3 speeds each. Per-band. With dynamic response. We might have gone overboard."
"Vintage Preamp on the low mids. British Console on the presence. Exciter on the air. Stack them in series like real analog gear."
Primary Headline
Spectral Precision Ducking
Alternative Headlines
Ducking, Smarter
Frequency-Selective Sidechain
Short Description
FFT-based frequency-domain ducking that processes only overlapping frequencies, not broadband volume. Transparent separation or bold rhythmic movement.
Feature Bullets
• Frequency-selective spectral analysis
• Bin-by-bin processing (20Hz–20kHz)
• Four latency modes (0ms to 42ms)
• Adjustable frequency focus range
• Multi-channel sidechain routing (3/4, 5/6, 7/8)
• Real-time spectral visualization
Primary Headline
Visual-First Dynamics
Alternative Headlines
Compressing Smarter
See What You're Shaping
Short Description
Precision compression with real-time waveform visualization and a 10-algorithm saturation engine. Transparent when needed, colored when desired.
Feature Bullets
• Real-time waveform visualization
• 10 saturation algorithms for makeup gain
• Internal/external sidechain support
• Transparent to colored operation
• Independent input/output metering
• Adjustable display time window
05 — Asset Dimensions
Reference dimensions for creating platform-optimized content.
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Post (Square) | 1080 × 1080 px | 1:1 | Best for product shots |
| Feed Post (Portrait) | 1080 × 1350 px | 4:5 | Maximum vertical space in feed |
| Stories / Reels | 1080 × 1920 px | 9:16 | Full screen vertical |
| Carousel | 1080 × 1080 px | 1:1 | Up to 10 slides |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Video (1080p) | 1920 × 1080 px | 16:9 | Standard HD |
| Video (4K) | 3840 × 2160 px | 16:9 | Best quality |
| Thumbnail | 1280 × 720 px | 16:9 | Min 640px wide |
| Channel Banner | 2560 × 1440 px | 16:9 | Safe area: 1546 × 423 |
| Shorts | 1080 × 1920 px | 9:16 | Vertical video |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Video | 1080 × 1920 px | 9:16 | Full screen vertical |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Post Image | 1200 × 675 px | 16:9 | Optimal display |
| Post Image (Square) | 1080 × 1080 px | 1:1 | Also works well |
| Header Banner | 1500 × 500 px | 3:1 |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Post | 1200 × 630 px | 1.91:1 | Link previews |
| Feed Post (Square) | 1080 × 1080 px | 1:1 | Good engagement |
| Cover Photo | 820 × 312 px | 2.63:1 | |
| Stories | 1080 × 1920 px | 9:16 | Full screen |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Post Image | 1200 × 627 px | 1.91:1 | Recommended |
| Company Banner | 1128 × 191 px | 5.9:1 |
| Format | Resolution | Aspect Ratio | Notes |
|---|---|---|---|
| Website Hero | 1920 × 1080 px | 16:9 | Full width desktop |
| OG Image (Social Share) | 1200 × 630 px | 1.91:1 | Link previews |
| Email Header | 600 × 200 px | 3:1 | Max email width |
| Plugin Screenshot | 1920 × 1080 px | 16:9 | Or 2560 × 1440 |
1. Always export at 2x for retina displays when possible
2. Keep important content away from edges (safe zones)
3. Use PNG for graphics with transparency, JPG for photos
4. Video: H.264 codec, MP4 container, AAC audio
5. For plugin screenshots, use 1920 × 1080 or 2560 × 1440
06 — Brand Guidelines
Keep the brand consistent across all touchpoints.
Primary Logo: Gold knob "O" symbol with "ORRA AUDIO" wordmark
Minimum Size: 24px height for digital, 10mm for print
Clear Space: Maintain padding equal to the height of the "O" on all sides
Background: Always use on dark backgrounds (#1a1a1a or darker)
Variations: Full logo, knob icon only, wordmark only (use contextually)